Retail Loyalty Programmes: Pain Killer or Vitamin?
Find out how loyalty programmes that span at least four or five consecutive quarters can go from painkiller to vitamin. See what Jon Wurfl, retail solution principal at SAP, has to say about avoiding short-term programmes and the benefits of engaging customers on your terms.
Find out why so many customers are reconsidering their loyalty to certain products, brands, and companies. In this blog post, Bernard Chung, SAP CRM expert, explores recent CMO Council loyalty data and discusses why customers who switch brands during tough economic times often never switch back.