Maximize return on promotion investments and optimize customer profitability

Empower your account and trade managers to improve customer value by increasing promotion spend efficiency and reducing the number of outstanding customer claims – with help from our account & trade promotion management solution.

Measure product and customer profitability and promotion effectiveness
Coordinate and align sales processes with promotions and marketing efforts
Improve product availability by aligning promotion planning and forecasting with demand planning

View 60-second video to see how Pepsi drives value with trade promotion management ›

Employees using SAP to manage trade promotions

What's Included

Expand All

Promotion Strategy Planning
Allocate planned promotion spend to select promotional vehicles in order to enable incremental revenue volume and profitability target achievement.
- Provide viable program and promotion options while preserving brand integrity
- Establish and maintain clear guidance for creating programs and promotions
- Make adjustments to available programs and promotions as needed
- Leverage analysis for future planning
More

Account Management
Optimize and allocate planned trade promotion spend to achieve incremental revenue volume and profitability targets.
- Build sustainable baseline volume, increasing fixed revenue and volume
- Decrease variable spend and minimize over / under spend versus plan
- Enable budget adjustments and ensure financial compliance (SOX)
- Coordinate marketing and promotion activity to maximize overall spend efficiency
More

Trade Promotion Optimization
Leverage understanding of shopper demand to predict future purchasing behavior and financial impacts of price, promotion, and merchandising decisions.
- Assess planned revenue, volume, and profitability for the manufacturer and retailer
- Predict and suggest optimal price and merchandising decisions based on goals and objectives
- Determine optimal programs and promotions given planned spend and available budgets
More

Settlement and Claims Management
Leverage effective, timely funds and claims management integrated with trade budgeting and account funds management.
- Gain complete visibility into costs of promotions and programs at the account level
- Measure true costs of deductions & claims along with financial KPIs
- Implement remediation measures to minimize compliance risk
More

Trade Promotion Effectiveness
Compare planned spend, revenue, and volume with actual revenue and volume to eliminate unnecessary spending.
- Eliminate wasted spend by identifying the most effective promotions and programs
- Measure consumer sell-through, share gains, and overall retail category impact
- React quickly to market indicators
- Adjust promotion and price parameters to eliminate risk
More

SAP News

SAP Trade Promotion Management

Maximize return on promotion investments and optimize customer profitability

What's Included

Promotion Strategy Planning

Account Management

Trade Promotion Optimization

Settlement and Claims Management

Trade Promotion Effectiveness

We can help.