Motivate partners to sell your products and services with our partner channel management software

Empower partners with finger-tip access to critical information that helps them market, sell, and interact with clients – by employing partner channel management solutions from SAP. Provide personalized portals so brand owners can better manage partner relationships, collaborate with channel partners, and optimize operations.

Enable your partners to forge loyal relationships with our partner channel management software
Improve processes for recruitment, communications, channel marketing, and forecasting
Help channel partners drive indirect revenue and expand market reach
Centralize information to boost productivity
Identify and close gaps through a more comprehensive analysis of partner and channel performance

Watch a 4-minute video to see how Bentley Systems uses SAP CRM to forecast revenues ›

Colleagues collaborating around a laptop while using partner channel management software

What's Included

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Partner Management
Secure solid business relationships by recruiting the right partners, managing their training, and creating effective programs to maximize revenue.
- Manage channel partner relationships throughout the entire partner lifecycle
- Recruit new partners, manage compensation plans, and track partner certifications
- Segment your partner base for more effective partner management
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Channel Marketing
Leverage personalization features and a partner locator to drive demand for your products through channel partners.
- Motivate partners to sell your products rather than competitive offerings
- Maintain consistent branding to engage in joint marketing campaigns with partners
- Manage channel marketing funds and partner incentives
- Align marketing content, catalogs, collateral, campaigns, and lead-building tools
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Channel Sales
Enable a full range of channel sales processes, including account and contract management, activity management, opportunity management, and deal registration.
- Align the knowledge, tools, and expert advice given to your partners and sales team
- Gain insight into demand across all selling channels
- Predict future business effectively with pipeline forecasting
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Partner Order Management
Enable all channel order management processes such as quote and order management, interactive selling, pricing and contracts, and inventory management.
- Optimize partner ordering processes
- Include partners in collaborative selling across the organization
- Empower end customers to order products and services across your demand network
- Support distributed order-management scenarios to enhance customer service
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Channel Service
Enable many channel service business processes, including knowledge management, service resource planning, service order management, and complaints management.
- Ensure consistent and timely service to end customers
- Give your partners the tools and expertise to manage ongoing service relationships
- Provide live partner support, warranty management, and returns management
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Partner and Channel Analytics
Measure performance with a standard set of guidelines that indicate the health of your partner organization and the profitability of your business relationship.
- Determine partner coverage with a broad range of reports and analyses
- Evaluate channel performance, sales statistics, ROI, and partner utilization
- Provide channel partners with relevant reports and analyses
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Partner Channel Management

Motivate partners to sell your products and services with our partner channel management software

What's Included

Partner Management

Channel Marketing

Channel Sales

Partner Order Management

Channel Service

Partner and Channel Analytics

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