Extract real insights from across the social Web – with powerful social media analytics

Research opinions expressed about competitive products on these and other major social media sites – and use that information to your company's advantage.

• Facebook and Twitter social media platforms
• Blogs such as Huffington Post, Mashable, and Gizmodo
• News sites such as CNBC, New York Times, Globe and Mail, and Forbes
• Shopping and review sites such as Amazon and Yelp
• Support forums such as Adobe, SAP Developer Network (SDN), and Microsoft Developer Network

Unlike statistical keyword matching, this approach determines not only sentiment, but deeper insights like opinions and emotions.

• Delve into slang terms, recognizing a positive comment like "My new phone is sick!"
• Accept phonetic alternative spellings like "luv", "kewl", or "gr8"
• Allow for commonly used shorthand such as "ttyl" (talk to you later)
• Recognize common misspellings like "teh" instead of "the"

Use these analytic tools to organize your findings into themes or categories to view overall buzz, emotions, behaviors, and net sentiment trends.

• Create customer filters that categorize posts across brands or demographics
• Refine searches and isolate brand commentary with ambiguous names (such as "cheer")
• Examine individual comments presorted by precision and identified themes
• Export data and graphics into presentations or reports – in a single step