Enhance the customer experience

Transform your customers into your best business advocates – with innovative loyalty programs that create differentiated, meaningful customer experiences.

• Deliver targeted loyalty programs with relevant and personalized rewards
• Motivate loyalty with incentives that don't require dropping prices
• Provide consistent customer experiences with multichannel loyalty programs
• Create closed loop loyalty management programs, from points to reward fulfillment
• Capture rich customer behavioral information within your loyalty programs

The SAP Customer Segmentation Accelerator helps marketing departments segment high volumes of customer data at unparalleled speed.

• Gain key insights from large volumes of data quickly
• Recognize and react to changing customer behavior in a timely manner
• Deliver highly personalized and relevant marketing programs
• Accelerate the business impact of marketing

Monitor customer conversations on social media sites, automatically identify top influencers and issues, and collaborate internally to craft the best responses.

• Listen and engage with customers on their terms – where they like to hang out
• Uncover the most critical messages and use enterprise data to gain customer insight
• Collaborate across your organization to resolve issues efficiently and effectively

Plan, execute, and analyze your marketing programs – with support for everything from campaign management to loyalty marketing and analytics.

• Drive demand with timely, targeted marketing messages across all channels
• Identify and target high-value customers, while building loyalty
• Get the most value from your marketing spend and resources

Deliver personalized, 1-to-1 offers in real-time – across multiple channels – to improve conversion rates, grow revenue, and build customer loyalty.

• Grow revenue and market share by delivering personalized, multichannel offers in real time
• Increase customer satisfaction and loyalty with highly personalized shopping experiences
• Maximize the return on your marketing investments by collecting valuable consumer data
  

Make real-time recommendations for cross-selling, up-selling, and retention – targeting the right offer to the right customer.

• Use real-time recommendations to enhance customer relationships
• Take up-to-the-minute transaction information into consideration when identifying offers
• Understand how and why offers are performing with advanced analytics

Bring speed and predictability to your next Marketing implementation with SAP's preconfigured software, services, or both – at a fixed scope and price.

• Deploy quickly – with preconfigured software and predefined services
• Benefit from a predictable implementation time and cost
• Target solution scope to your specific line of business needs
• Integrate seamlessly with other SAP software solutions