Leverage comprehensive, real-time visibility into your customers

Get the real-time customer insight you need to deliver engaging, personalized experiences – with SAP Customer Engagement Intelligence powered by SAP HANA.

• Develop a unified view of total customer value across all systems and touch points
• Provide reps with real-time sales recommendations to maximize revenue
• Leverage smarter, finer customer segmentation and stratification
• Invest the right resources into the right customers, products, and channels
• Identify hidden patterns and trends to hone sales strategies and initiatives

Access, analyze, and interpret massive volumes of unstructured social media content with this quick-to-deploy, social CRM solution for sentiment analysis.

• Monitor, engage, and gain insight from your customers across the social Web
• Proactively respond to customer sentiment for improved brand loyalty
• Acquire data from unstructured online sources like Facebook and Twitter
• Combine unstructured and structured data to accurately guide business strategy
• Quickly and easily analyze sentiment using predefined exploration views and dashboards

Uncover trends, patterns, hidden risks, and untapped opportunities – with SAP Predictive Analysis you can transform the future with powerful insights.

• Work in your existing data environment as well as the SAP business intelligence platform
• Complete predictive modeling faster with our drag-and-drop visual interface
• Improve business forecasting and strategic planning

Better understand and gauge net consumer sentiment, behavior, and opinions expressed on social platforms – with powerful social media analytics.

• Run real-time analysis of emotional responses to any topic expressed in social media
• Track, trend, and compare buzz and sentiment over time and across multiple topics
• Quantify market perceptions about products, services, and companies
• Extract insight from postings – including likes / dislikes, and emotional intensity
• Create and publish scorecards for end user consumption

Bring speed and predictability to your next Marketing implementation with SAP's preconfigured software, services, or both – at a fixed scope and price.

• Deploy quickly – with preconfigured software and predefined services
• Benefit from a predictable implementation time and cost
• Target solution scope to your specific line of business needs
• Integrate seamlessly with other SAP software solutions