Differentiate your customers' online experience to drive user adoption with our e-marketing software

Create targeted, personalized e-mail and Web campaigns across customer interaction points – and monitor their success.

• Make customers aware of discounts early in the shopping process
• Embed coupon codes in targeted customer campaigns for redemption at checkout
• Expand market reach with low-cost online marketing campaigns
• Empower customers to enrich their experiences via subscriptions
• Deliver relevant and compelling offers to targeted groups

Give your customers compelling incentive to buy solely from you in the form of loyalty points they can earn, monitor, and redeem online.

• Reduce costs via self-service management of loyalty membership
• Allow customers to use both loyalty points and money toward purchases
• Provide members with a complete points account summary that includes loyalty points
• Show customers how many points they can earn if they buy the current shopping cart
• Offer details on validity dates and offered points with a loyalty campaign view

Create a product catalog once – and publish it everywhere – with a centralized catalog management tool.

• Drive conversions with rich catalog experiences for customers
• Take advantage of a common catalog engine for CRM and ERP – for easier maintenance
• Import master data from backend systems and reuse it to create product catalogs
• Make major edits easily with mass maintenance that can change many items at once
• Enrich product content with images, attachments, and multimedia files

Increase conversion ratings via community-generated ratings and reviews – and let positive reviews build trust and credibility with your customers.

• Gain customer insight while enriching customers' experiences
• Enable customers to create, preview, and submit product ratings and reviews
• Monitor ratings and reviews with a streamlined approval process
• Provide filters to help customers easily find the highest-rated products