Turn more of your customers into advocates for life with loyalty management software

True customer loyalty is generated when customers enjoy consistent experiences that are relevant and valuable. Enhance customer experiences with enterprise loyalty programs enabled with software from SAP. Orchestrate multichannel loyalty programs across the enterprise that convert points and rewards into true customer loyalty.

Deliver targeted loyalty programs with relevant and personalized rewards
Motivate loyalty with incentives and rewards without dropping prices
Provide consistent customer experience through multichannel-enabled loyalty programs
Close the loop on loyalty management programs from points to reward fulfillment
Capture rich customer behavioral information with loyalty programs

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What's Included

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Program Management
Improve program design with flexible tier, point, and partner management capabilities.
- Manage points accruals, redemptions, and expiration processes
- Incorporate partner offerings into your loyalty programs
- Customize programs with dynamic, industry-specific attributes
- Effectively track, manage, and change members into concurrent tiers
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Reward Rule Management
Easily design and model sophisticated program rules, conditions, and offers to maximize your loyalty program strategy.
- Design, model, and manage policies easily with an interactive graphical interface
- Streamline rule administration with predefined templates
- Leverage seamless multichannel loyalty marketing execution
- Ensure error-free deployment with pre-release simulation
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Membership Handling
Optimally manage memberships across all loyalty levels with software that supports flexible membership models and enables robust point and tier management across multiple channels.
- Create flexible membership models for individual and corporate memberships
- Track member tier history with manual or automated tier transitions
- Monitor member participation in a single view
- Track point balances including earnings, redemptions, expirations, and transfers
- Implement multiple card type programs supported by billing integration software
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Processing Engine
Deliver real-time loyalty account updates with real-time processing. Automate tier evaluation and point expiration.
- Process transactions against program rules with a high-performance rules engine
- Enable customer access to real-time loyalty account updates through Web channel
- Process member activities optimally through batch processing
- Evaluate member tier processing for potential changes against rules
- Streamline point expiration based on inactivity period or point validity
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Partner Management
Incorporate partners in loyalty programs with efficient processes for selling points, partner biller, and processing partner member activities.
- Manage relationships and communications, and track member activities
- Automate to the process to sell or return partner points
- Receive automated updates on partner status during member activity
- Facilitate greater partner participation with partner channel application
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Integrated Loyalty Solution
Leverage end-to-end loyalty program automation with native integrations – with SAP CRM and open integration framework.
- Leverage Web channel integration for self-service management of loyalty programs
- Integrate your call center for agent visibility with access to loyalty transactions
- Enable all combinations of loyalty redemption processes including points and cash
- Monitor and swiftly take action to resolve member complaints
- Open API to point of service systems
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Customer Loyalty Management

Turn more of your customers into advocates for life with loyalty management software

What's Included

Program Management

Reward Rule Management

Membership Handling

Processing Engine

Partner Management

Integrated Loyalty Solution

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