Adopt – and create – digital trends with our newspaper and magazine management software solutions

With increased competition from TV and online channels, and advertisers looking for cross-media offerings, publishers of newspapers and magazines need to stay on the cutting edge. We can help run your traditional print business profitably – with magazine and newspaper management software that facilitates rapid innovation across both subscriber and advertiser offerings.

  • Increase subscriber retention by delivering superior customer service
  • Drive ad revenue with optimized cross-media offerings and effective up-selling
  • Enhance business performance with improved logistics efficiency and effectiveness
  • Roll out innovative, personalized offers to individual subscribers
  • Launch new pricing, charging, and billing models quickly and cost-effectively

 

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Your Business Systems: Enablers or Obstacles?

Learn why publishers must take a hard look at how and if their existing business systems can support evolving business models. Are they enablers – or obstacles? Find out which publishing models are showing promise, where forward-looking magazine publishers are investing, and more.

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Forbes: Gaining a Competitive Edge

See how this U.S. publishing and media giant is improving its competitive position. With data mining and reporting software from SAP, Forbes is enhancing marketing effectiveness – and gaining deeper demographic insights that drive advertising revenues.

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Cutting Edge Customer Relationship Management

Hear from SAP executives and customers about the latest innovation in the SAP Customer Relationship Management (SAP CRM) application – and learn how these innovations can deliver business value and differentiation for media companies. Get a first look at some of the latest capabilities of the application.

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