Set sales records – with tailored programs and targeted offers

Designed for consumer products companies of all sizes, our sales software can help you successfully focus on the right opportunities, accounts, and promotions.

Increase promotion spend efficiency
Reduce outstanding customer claims
Improve in-store sales, marketing, and merchandising
Drive new sales opportunities and increase market share
Improve customer satisfaction

Asian Paints: Success with SAP Customer Relationship Management ›

Salesperson examines report on new business opportunities

Solutions for Sales

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Account and Trade Promotion Management
Maximize customer value by increasing promotion spend efficiency and reducing outstanding customer claims.
- Measure product and customer profitability and promotion effectiveness
- Coordinate and align sales processes with promotions and marketing efforts
- Improve product availability by aligning promotion planning and forecasting with demand planning
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Sales Execution
Empower your sales team to confirm in-store merchandising and promotion compliance, check inventory status, and process replenishment orders.
- Ensure merchandising execution and reduce claims
- Optimize visits and territory coverage with visibility into sales data, performance, and budget
- Analyze sales effectiveness, perform compliance checks, and monitor competitive activity
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Customer Service Management
Create an interaction center to respond to and resolve customer issues in a timely manner.
- Route customers to service experts who have full visibility into their information
- Integrate fulfillment processes with back-office systems for visibility into customer data
- Automate the returns process by tracking and managing returned items, defects, and resolutions
Solution Brief: Improving Service with Communications Management ›

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Direct Store Delivery
Optimize direct deliveries to stores to reduce costs, ensure merchandising compliance, minimize stock-outs, and improve shopper experience.
- Increase time spent with customers in the store by decreasing the administrative tasks
- Drive competitive differentiation through better in-store execution
- Win shelf space, displays, and preferred locations over your competitors
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Learn more about our sales solutions ›

Find more SAP solution information. Solutions ›

*All implementation results are for informational purposes only and the examples provided while based on actual SAP customers' experiences do not represent commitments or guarantees by SAP and/or its partners. Actual pricing, costs, and implementation results may vary, based on customer-specific requirements and needs. The only warranties for SAP products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty.

SAP News

Set sales records – with tailored programs and targeted offers

Solutions for Sales

Account and Trade Promotion Management

Sales Execution

Customer Service Management

Direct Store Delivery

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