Effectively listen to and engage with your customers – with our social media management solutions

Cut through social media "noise" to truly understand net sentiment and better connect with consumers. Our social media management cloud solutions can help you effectively use your social media channels to deliver a positive user experience – while protecting and enhancing your brand image.

Listen to what your customers are saying about your product, services, and brand
Understand who your customers are and the context for their comments
Better engage with your customers through your social media channels
Collaborate internally about any issues or comments that require escalation
Integrate customer feedback into your product development process
Analyze the results of your social media interactions and track trends

See how SAP social media solutions can help your company ›

Employees reviewing social media sentiment

Woman reading a social media research report on her laptop

The Social Customer Engagement Index 2012

Discover how companies such as Best Buy, Dell, Jet Blue, and L. L. Bean implemented social tools and strategies to improve their interactions with customers to create greater service experiences. Learn more from the results of the survey conducted by Social Media Today.

Read the 2012 Survey Results ›

Employee discussing SAP social media solutions

Complex World of Engagement

Hear Jonathan Becher, Chief Marketing Officer at SAP, and Brian Solis, Principal at Altimeter Group, discuss the challenges and best practices of how to manage a variety of social engagement models, internally and externally, for a large multi-national organization.

Watch the webcast ›

Sentiment Wars: Black Friday vs Cyber Monday

Learn in this infographic from Chain Store Age how SAP used Social Media Analytics to track and analyze consumer sentiment during Black Friday and Cyber Monday. Who shops when? And is Cyber Monday even a relevant term anymore? Understand what the NEW holiday shopping model means to the retail business.

Download the infographic ›

Explore our Social Media OnDemand Solutions

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Social Media Analytics
Tap into social media channels to gain deeper insight into your customers' expectations, track trends as well as the success of campaigns and new products, and promptly identify areas requiring further investigation or a response.
- Understand buzz, sentiment, intensity, and conversation drivers
- Close the communication loop between your customer service, R&D, sales, and marketing teams
- Incorporate customer feedback into your product planning processes
- Enrich your customer analytics and CRM data with social media attributes
SAP Social Media Analytics by NetBase

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Cloud for Social Engagement
Improve support productivity by using social media channels to communicate directly with customers, understand individual social profiles and influence – and route, assign, and escalate messages as required.
- Engage with customers and internal stakeholders quickly and efficiently
- Close the communication loop between your customer service, R&D, sales, and marketing teams
- Incorporate customer feedback into your product planning processes
- Enrich your customer analytics and CRM data with social media attributes.
SAP Cloud for Social Engagement

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SAP News

SAP Social Media Cloud Solutions

Effectively listen to and engage with your customers – with our social media management solutions

The Social Customer Engagement Index 2012

Complex World of Engagement

Sentiment Wars: Black Friday vs Cyber Monday

We can help.

Explore our Social Media OnDemand Solutions

Social Media Analytics

Cloud for Social Engagement