Deliver exceptional customer experiences with applied analytics solutions for marketing

Access, analyze, and interpret massive volumes of unstructured social media content integrated with internal data sources– for deeper, more accurate insight into customer sentiment.

• Run real-time analysis of emotional responses to any topic expressed in social media

• Track, trend, and compare buzz and sentiment over time – and across multiple topics

• Combine social media data with marketing and service data – for big picture insights
  

Identify profit destroyers with real-time insight into net margin and indirect cost visibility – across customers, products, channels, and sales activities.

• Create and maintain profits with net margin and cost-to-serve analyses
• Know your "bottom line" contribution by customers
• Get a multi-dimensional view of customer, product, and channel profitability

Adapt to evolving customer needs and preferences – and deliver personalized and impactful marketing programs – with customer segmentation analytics.

• Reduce the cost of marketing campaigns
• Increase marketing conversion rates
• Deliver higher-value customer experiences
• Increase margins with more effective, targeted campaigns

Maximize visibility into the factors that affect your marketing performance – with anytime, anywhere access to a unified view of reports, data, and analysis.

• Access reports, analysis, and stunning data visualizations on any mobile device
• Easily answer questions from stakeholders with instant access to information
• Analyze key metrics and uncover data trends with an intuitive drag-and-drop interface

Give your marketing team the ability to analyze and visualize customer and campaign data in real time – for supercharged marketing effectiveness and ROI.

• Gain greater customer insights with relevant information from multiple sources
• Easily share key insights with sales and field organizations with one click
• Make smarter marketing decisions to improve customer interactions and retention