SAP for Retail

Make retail merchandising and marketing work as one

Keep pace with rapid retail industry change with our retail merchandising and marketing software solutions. Stay on top of shifting consumer buying habits as well as new technology-driven opportunities.

Access customer-rich data
Deliver tailored assortments for improved customer loyalty
Win new customers with new promotion and pricing strategies

Welspun Retail: supporting fast-paced growth ›

Customer carries consumer product purchases

Solutions for Merchandise & Marketing

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Shopper Insight

Leverage the power of relevant real-time information to help you better target customers and manage your business with our retail software solutions.
- Gain detailed insight into store sales across all locations
- Improve decision making with faster access to metrics and trends
- Provide information in an efficient and user-friendly format
Index Living Mall: Order to Delivery Lead Time Reduced by 70%* White Paper: Getting Closer to the Customer
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Merchandise and Assortments

Plan and execute assortments based on shopper preferences to better balance inventory and maximize performance.
- Get the right mix of products at each location
- Ensure a balanced assortment plan to drive gross and net margin targets
- Understand retail and merchandise trends at the speed of purchase
Customer Success Story: bauMax
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Product, Store, and Customer Lifecycle Management

Efficiently manage detailed customer information and every product location combination – no matter how vast – with our retail inventory software.
- Quickly and accurately maintain core master data
- Enable global data synchronization for easy subscription to manufacturer products
- Support product development with shared master data, collaboration, and performance monitoring
Berca Retail Group: Streamlining Retail Processes
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Lifecycle Pricing

Enhance profitability and increase customer satisfaction with strategic pricing that can help you maximize profit while growing your customer base.
- Identify the best combination of everyday prices
- Leverage shopper demand patterns
- Analyze patterns and price sensitivities down to the store-SKU level
Solution Brief: Improving Profitability with Price Optimization
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Marketing and Promotions

Get merchandising and marketing to work as one with retail sales software that helps you efficiently target customers with relevant marketing campaigns.
- Track the actual profitability of promotional activities with full cost and profit reporting
Solution Brief: Executing Successful Retail Promotions Technopolis: Driving Efficient E-Commerce Processes
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Loyalty Management

Increase customer loyalty. Our retail sales software can help you identify the best strategy for incentives and rewards.
- Create campaigns and tactics that appeal to the target audience
- Use loyalty strategically to reward the right shoppers
- Access a variety of reward metrics, such as purchases, money spent, and number of visits
Brochure: Balance Financial Performance with Customer Loyalty Success Story: The LEGO Group Nurtures Consumer Loyalty
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Find more SAP solution information. Lines of Business › Solutions ›

*All implementation results are for informational purposes only and the examples provided while based on actual SAP customers' experiences do not represent commitments or guarantees by SAP and/or its partners. Actual pricing, costs, and implementation results may vary, based on customer-specific requirements and needs. The only warranties for SAP products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty.

SAP News

Make retail merchandising and marketing work as one

Solutions for Merchandise & Marketing

Shopper Insight

Merchandise and Assortments

Product, Store, and Customer Lifecycle Management

Lifecycle Pricing

Marketing and Promotions

Loyalty Management

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