Retail without boundaries

Discover the rewards of personalized shopping experiences

We help retailers transform their business with unified and simplified processes to create a personalized experience across channels, business models and customers. Our retail management solutions can help you improve efficiency and gain a single view of the customer.

The potential benefits?

  • Better conversion rates across channels
  • Higher customer and basket spend
  • Greater customer satisfaction
  • Better stock coverage and improved service levels
  • Lower store labor costs
  • Increased EBIT / operating income
Watch how SAP supports the retail industry ›
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Explore our solutions

Learn how SAP solutions support the retail industry – and how we can help you succeed.

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Lego: Boosting Customer loyalty

This LEGO customer success story, reported by Bloomberg Businessweek, highlights how LEGO leverages SAP Customer Relationship Managment (SAP CRM), especially the loyalty management software, to run the company’s customer loyalty program.

Read the story ›

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Reacting in the Retail Moment

Get the latest insights on in-memory computing – a breakthrough technology that makes powerful real-time data analysis a reality. Our retail industry backdrop shows a way to better understand and fulfill customer needs, optimize the supply chain, and competitively differentiate your business.

Read the Thought Leadership paper ›

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Groupe Casino – Increasing service levels to almost 100%

Groupe Casino uses SAP CRM to deliver their Drive Solo initiative, allowing their customers to place orders online and pick up goods 2 hours later from a dedicated Express outlet. SAP CRM gives them a 360 view allowing them to understand shopping habits and increasing their service level to almost 100%.

Watch the video ›

SAPPHIRE NOW + ASUG Annual Conference

SAPPHIRE NOW from Orlando Online Replays

Watch sessions to help you gain real time customer insights and run like never before.

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