Lego: Boosting Customer loyalty
This LEGO customer success story, reported by Bloomberg Businessweek, highlights how LEGO leverages SAP Customer Relationship Managment (SAP CRM), especially the loyalty management software, to run the company’s customer loyalty program.
Reacting in the Retail Moment
Get the latest insights on in-memory computing – a breakthrough technology that makes powerful real-time data analysis a reality. Our retail industry backdrop shows a way to better understand and fulfill customer needs, optimize the supply chain, and competitively differentiate your business.
Groupe Casino – Increasing service levels to almost 100%
Groupe Casino uses SAP CRM to deliver their Drive Solo initiative, allowing their customers to place orders online and pick up goods 2 hours later from a dedicated Express outlet. SAP CRM gives them a 360 view allowing them to understand shopping habits and increasing their service level to almost 100%.
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